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Project Title
Follow Me
A campaign for Amnesty International to engage the younger generation to act and take action against issues around the world.


As an individual walks by a billboard there is an image of a child physically following them as they walk by, all the while a hidden message appears .
Equally on facebook the eyes and face of the the child is following the scrolling screen. With one click it leads you to a page that asks for your email. The email enters you into a collective of people who can be easily contacted with all issues related to Amnesty. Helping to engage you adults to take action by helping share, fundraise and volunteer when necessary.

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Images for the campaign
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